Category Archives: Uncategorized

The link below contains the campaign booklet I created for The Warrior Movement, a group at Grand Valley State University advocating for mental health. They were lacking a social media presence and asked for guidance on how to grow their organization. https://docs.google.com/document/d/13vA8al1h7ejrvb-OlTDnv2WUQnF6inU9OElK4RpXlXY/edit

 I am a senior at Grand Valley State University and I am studying advertising and public relations, and minoring in marketing. My goal is to share my advertising strategies, along with social media skills. I have a passion for athletic wear, lifestyle and health, and clean eating. I am exploring the Ad world while utilizingContinue reading “Kickin’ It In The Ad World”

By: Lauren Druskinis Covid 19 has impacted tourism tremendously in 2020, and it is becoming harder for companies to stay afloat and maintain a steady stream of tourists. http://www.oecd.org/coronavirus/policy-responses/rebuilding-tourism-for-the-future-covid-19-policy-responses-and-recovery-bced9859/

It’s no secret that crises can be a difficult time for companies and their brand. Handling crises is a crucial job in the public relations field that is not taken lightly. Keeping a brand’s reputation above water is far from easy, but there are some key points to keep in mind in order to comeContinue reading “Successfuly Overcoming Crises In Today’s World”

By: Lauren Druskinis There is no doubt that the coronavirus has impacted several fields of work; on the other hand, public relations in many aspects has been on the incline. Although the pandemic has made it difficult for the public relations field to host events and talk to clients face to face, there has beenContinue reading “From Crisis To Calling”

First Position Position: Social Media Specialist Company: Lake Michigan Credit Union Software/technology/digital skills required: I will need to know how to work with Adobe Creative Suit, Hubspot, Hootsuite, and Microsoft Office.  Gaining experience in order to qualify: This position requires you to have a college degree in advertising and public relations. It also requires youContinue reading “Technology In Careers”

 A Look Into PR Daily and Their Social Media Platforms:  Introduction: PR Daily is a top public relations blog that focuses on advertising, marketing, and social media. They have several accounts on different platforms to inform their audience about important topics in this field. I have researched PR Daily’s twitter and facebook account in orderContinue reading “Social Media Audit: A Look Into PR Daily and Their Social Media Platforms”

A little bit about me. Hello, my name is Lauren Druskinis and I am studying advertising and public relations at Grand Valley State University. I am originally from Plymouth Mi, so I chose to leave behind everything; in a way, to be apart of the west side of Michigan. I have always been outgoing, andContinue reading “PERSONAL BRAND STATEMENT”