First Position
Position: Social Media Specialist
Company: Lake Michigan Credit Union
Software/technology/digital skills required: I will need to know how to work with Adobe Creative Suit, Hubspot, Hootsuite, and Microsoft Office.
Gaining experience in order to qualify: This position requires you to have a college degree in advertising and public relations. It also requires you to have 3+ years experience in the field. I will need to complete college and gain experience through internships before applying for this position. I will gain experience alongside others who have worked in advertising and know basic skills on how to advertise for a company, and what kind of social media tactics help this kind of business. I will need to be able to understand social media strategy and manage social media communications. I will also need to opperate social media platforms for LMCU in an effective way and create social media advertising campaigns.
Second Position
Position: Social Media & Marketing Intern
Company: Family Futures
Software/technology/digital skills required: Know how to use Google Antalytics, Facebook advertising, Adobe, Canva, and WordPress. Have at least one years experience on these platforms.
Gaining experience in order to qualify: In order to apply for this position it requires you to be a current college student, which I am. I will still need to gain more experience with WordPress because I have only used it for a month. I will also need to practice using google analytics and facebook advertising because that is crucial for this position and I need to understand how these platforms work. The more I use these platforms the better I will understand social media.
Third Position
Position: Social Media Specialist
Company: NHA Service Center
Software/technology/digital skills required: Experience using Facebook, Instagram, Pinterest, Twitter, and the software SproutSocial.
Gaining experience in order to qualify: In order to apply for this position it requires 3-5 years of social media experience, and knowledge of online marketing. I will need to gain more experience using SproutSocial and understand the software so I can do my job correctly. I will also become more familiar with pinterest and facebook because I do not use these platforms often.
Fourth Position
Position: Social Media Specialist
Company: Grand Valley State University
Software/technology/digital skills required: Social media experience on all platforms.
Gaining experience in order to qualify: This position requires a bachelor’s degree, and three years of experience with setting strategies. I will need to get my degree and focus on understanding how social media affects our campus life. I will need to understand how to grow followers and I will research data about GVSU to help me gain knowledge on the types of students and staff we attract.
Fifth Position
Position: Advertising Sales Representative
Company: Michigan Home and Lifestyle Magazine
Software/technology/digital skills required: B2B sales experience,
Gaining experience in order to qualify: For this position you need a high school diploma, and experience in sales. I will need to gain knowledge in sales when I take my marketing courses and apply that knowledge to this position. I will need to understand this business and their clientele and how to gain clients trust by forming relationships.
Sixth Position
Position: Campus Marketing Representative
Company: Insomnia Cookies
Software/technology/digital skills required: knowledge about Insomnia Cookies and be able to use social media platforms such as twitter.
Gaining experience in order to qualify: For this position you need to be a full or part time college student, and have a passion for insomnia cookies. I will need to research more about their business and what they have to offer. I will look into their social media pages to learn how they advertise and interact with their customers.
Seventh Position
Position: Public Relations Coordinator
Company: Project S Music
Software/technology/digital skills required: Be able to use different social media outlets, and know how to interview others.
Gaining experience in order to qualify: For this position they prefer a bachelor’s degree which I will need to obtain and I will also need to understand how to interview others and gather information. I will also need to research the company and understand how to interact with their audience.
Eighth Position
Position: Social Media & Events Coordinator
Company: Fox Ford Mazda
Software/technology/digital skills required: Knowledge in Adobe Creative Suite, InDesign, Illustrator, Photoshop, Microsoft Office.
Gaining experience in order to qualify: This company prefers a bachelor’s degree and experience in several platforms so I will need to complete college and learn more about Photoshop and InDesign. I will also understand social media and how it affects Fox Ford Mazda and their business.
Ninth Position
Position: Digital Marketing-Internship 2020
Company: Deksia
Software/technology/digital skills required: Google Ads certification, Google Analytics certification, and proficiency in Excel and Word.
Gaining experience in order to qualify: In order to qualify for this position I will need to work with Google Ads and Analytics, so that I can get certified. I will also learn more about Excel because I have only used it a few times. I am very comfortable with Word, so I will not have to focus on that as in depth.
Tenth Position
Position: Marketing/Advertising Manager
Company: Liquid Asset Partners
Software/technology/digital skills required: Marketing communications 2 years, and Adobe Creative Suite 3 years
Gaining experience in order to qualify: In order to qualify for this position I will need to finish my communication and marketing classes. I will also need to become an expert at using Adobe Creative Suite, so I will use Adobe heavily in order to prepare for the position.
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